Your product becomes a channel.

Most brands lose contact with their customer the moment the piece leaves the boutique. TrataTech restores that line. Know who owns each piece. Reach them directly, without a retailer in between.

The regualtion is here.

The EU's Ecodesign for Sustainable Products Regulation (ESPR) entered force in 2024. Product-specific requirements for textiles and luxury goods land in 2026. TrataTech's architecture is built to those requirements — so your products are compliant before the deadline arrives.

One passport. Two interfaces.

Every product gets a blockchain-anchored identity. Brands manage it through the TrataTech dashboard. Customers hold it in the Trata App. Data transparency and traceability — built in, not bolted on.

Ownership has a new meaning

TRATATECH

Your customer just bought
your product.
The relationship
starts now.

TrataTech gives every brand a direct, permanent channel to every person who owns their product from the day it is sold, through every resale, forever.

Request a Demo

Your product becomes a channel.

Most brands lose contact with their customer the moment the piece leaves the boutique. TrataTech restores that line. Know who owns each piece. Reach them directly, without a retailer in between.

The regualtion is here.

One passport. Two interfaces.

THE PROBLEM

Know who owns your product,
even after the resale!

You know who bought the product. You have their email. But tomorrow, when they're wearing your watch, carrying your bag, wearing your frames, you have no direct way to reach them. The relationship you built in the boutique lives in a CRM. Not in their life.

HOW IT WORKS

One tap connects the owner to the brand. Whatever the product

TrataTech connects to the product through the method that fits the object and to the owner through a single tap, scan, or activation.
One platform. Four ways in.

01 · NFC

NFC Chip

Embedded at manufacture or service. Invisible in the object. Survives decades.

Watches

Eyewear

Leather

Tag 1

02 · QR

QR Code

On the garment tag, care label, or authenticity card. Works on anything that gets washed.

Fashion

Knitwear

Denim

Soft Goods

Tag 1

03 · NFC

NFC woven tag

Wash-resistant NFC built into the fabric label. Same tap experience, textile-grade.

Premium Fashion

Outwear

Technical gradient

Tag 1

04 · OUTSIDE

NFC Chip

NFC or QR on the box, dust bag, or authentication card. The product is never touched.

Any cateogry

Low-friction entry

Gifting

Tag 1

THEN, IN EVERY CASE

The owner taps, scans, or activates.

One moment of contact — however the product enables it — registers the owner and opens a permanent brand channel.

A branded experience opens.

Certificate of authenticity appears. Verified, on-chain, unforgeable. The owner registers in one screen.

The brand has a direct channel. Permanently.

New collection. Service reminder. Exclusive event. Relevant because it is tied to the specific product they own — not to a login or a loyalty card.

When the product is resold — the new owner enters too.

Ownership transfers on-chain. The brand acquires a verified new customer at zero cost. No ad spend. The product made the introduction.

WHAT THE BRAND RECEIVES

What changes when
TrataTech is in the product

01 · DIRECT

Direct channel

To every owner — permanent and permission-based.

Fashion

Knitwear

Denim

Soft Goods

Tag 1

02 · LIFETIME

Lifetime value

Repeat purchase, loyalty, cross-collection ownership.

Fashion

Knitwear

Denim

Soft Goods

Tag 1

03 · ZERO-COST

Zero-cost acquisition

Every resale brings a verified new customer.

Fashion

Knitwear

Denim

Soft Goods

Tag 1

dashboard.tratatech.com

TRUST INFRASTRUCTURE

The Certificate that
cannot be forged

01

Authticity

On-chain. Immutable. A counterfeit cannot generate a valid certificate.

02

Proof of ownership

Every owner named, verified, registered to this specific product.

03

Provenance

Full ownership history. On-chain. Permanent. Transferable.

A paper certificate can be forged. A QR code can be photographed and attached to a fake product.

An NFC chip embedded inside the product at manufacture cannot be removed or copied without destroying the product. The physical tamper-evidence is the point.

INDUSTRIES

Watches, Eyewear, Fashion, Leather Goods, All Connected

UID
Model
History
Warranty
VIP Event Invites
Watches
Stay connected to the collector across every watch they own — including the ones they service.
UID
Model
Care
Digital Wardrobe
Discount
Fashion & Lifestyle
Every collection. Every owner. One direct channel — from the first purchase to the last.
UID
Origin
Clarity
Material
Loyalty
Gemstones
TrataTech utilizes blockchain to create Digital Product Passports (DPP) for Fashion & Lifestyle, detailing origins, materials, and care instructions. Customers can digitally manage wardrobes, resell, or donate items through the DeLabel APP, fostering post-sale interaction, customer insights, and circularity.
UID
Model
Material Comp.
Origin
Gemstones
Eyewear
The customer who buys a second pair is the most valuable signal in eyewear. TrataTech makes them visible.